Concept development
Hand drawn illustration
Back of pack
Hidden details
Market
Multichannel brand guidelines
I was approached to create the branding for a new beer with a great USP - a pale ale carefully design brewed to accompany Indian and other spicy foods, in a bid to compete with the highly carbonated lagers usually on the menu. It has been an ongoing journey with the client, and happy to report that the beer has become a great success, now listed in some of the country's most prestigious Michelin Starred restaurants.
I was approached to create the branding for a new beer with a great USP - a pale ale carefully design brewed to accompany Indian and other spicy foods, in a bid to compete with the highly carbonated lagers usually on the menu. It has been an ongoing journey with the client, and happy to report that the beer has become a great success, now listed in some of the country's most prestigious Michelin Starred restaurants.